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Construction, Business - 4 min read

10 Growth Hacks for Construction Companies

David Cartwright

Senior Marketing Manager - Software

May 14, 2018 5:04:23 PM

Is your construction company ready for growth?

Growing a business isn’t easy; business owners have so many bases to cover - customer service, training and managing employees, content marketing, new customer acquisition. But with a solid strategy and some growth hacks at your disposal, you can achieve the growth you’ve been hoping for.

 

1.   Get Social

If you’re not already using social media marketing as part of your overall construction marketing plan, now is the time. Construction companies rely heavily on word-of-mouth recommendations, and these days, people ask for recommendations and advice on social media - so treat your 5 star Facebook and Google reviews like gold.

Create meaningful and helpful content for your business blog, and regularly post links to your blog on social media. When people comment on your posts, reply professionally.

 

2. Improve Your Website

An up-to-date website is essential for construction companies looking to grow. To attract and convert online visitors, use relevant keywords in your website content and include a call to action on each page. Make it easy for visitors to find the information they’re looking for and encourage them to take the next step by getting in touch with you.

 

3. Connect with Influencers

Who are the influencers in your local construction industry? Find ways to connect with these people, whether online or off, and work on building relationships with them. These relationships could lead to referrals, marketing opportunities and more.


Tender tips, marketing tips, technology for builders.

 

4. Update Your Software

Updating your construction software can make your company run more efficiently and earn more tenders. For example, by simplifying the way you estimate and speeding up the period before takeoff, you’ll be able to get more done and use your extra profits for growth.

 

5. Improve Customer Service

Make efforts to improve your customer service and encourage clients to leave online reviews and provide testimonials. Also, stay in touch with customers and anticipate their needs so they’ll come back to you next time they need your services.

 

6. Build Your Authority

What is your construction company especially good at? Are you known for your quality work in a particular area? If so, capitalise on that skill, and make sure your marketing materials showcase your expertise. If you’re not yet known for anything in particular, become an expert. Write a white paper about it or give talks at local community meetings.

 

7. Score Quick Wins

When an opportunity to score a quick win comes your way, snatch it. Quick projects generate quick revenue and cash flow that can be used for future growth, so be on the lookout for small projects, fast projects or helpful timing.

4 time saving email templates

 

8. Hire the Best People

If you have to micromanage your employees, you’re going to have a difficult time growing your company. This is because you’re just one person, and you only have 24 hours in each day, some of which have to be allocated to eating and sleeping.

Yet when you hire capable, trustworthy employees, your efforts are magnified. Do what you can to entice the best people to come work for you. Paying a little more for some employees will probably pay off in growth for years to come.

 

9. Watch Your Spending

Growth costs money. That’s why spending your money efficiently is so important when you’re growing your business. Plan your projects carefully, look for leaner ways to market and use your time as efficiently as possible.

 

10. Build Your Email List

Use your website, emails and social media to build an email marketing list. As you finish projects, include pictures and write-ups of those projects in your email newsletters, and suggest that recipients send the emails on to friends or contacts who may be in the market for construction services. Email lists allow you to reach loyal customers and keep them informed.

By using these growth hacks, you can extend your company’s reach and grow your business. For more business tips, templates and advice, visit our popular ‘Building a Better Trade Business’ eCourse below.

Tender tips, marketing tips, technology for builders.

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