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Business - 4 min read
Head of Sales and Marketing
Jun 5, 2017 6:09:00 AM
Mobile technology and modern marketing have changed the way customers reach your business. If you want to win more work, your marketing efforts should focus on making it easy for customers and clients to find you online.
Mastering Google is one of the best ways to do this. Most people use Google to find answers to their questions and to locate resources (like builders). With a little Google know-how, you can ensure your business is front and centre when potential customers need help.
Let’s take a look at some of the ways you can use Google to win more work.
Google created Google My Business to avoid the problem of having duplicate business listings all over the internet. With a quality Google My Business listing, people will have plenty of information about you, right from their phones.
You can add pictures, point them to your location on a Google map, and highlight your reviews. Your listing will also include your address, phone number, and hours of operation. Of course, you’ll want to add your best photos, and you should make sure all information is as accurate as possible.
You can also respond to reviews, which shows potential clients that you’re customer-focused. Your Google My Business account also generates analytic data, allowing you to find out how many views you’ve had and how many people are clicking on your business profile.
Google’s Keyword Planner is part of Google Adwords, and it can help you to improve your search engine optimisation (SEO). In a nutshell, SEO is about improving the visibility of your website from search engines.
When you use the right keywords in your blog posts and social media, you can help interested customers and clients to find you when it matters most.
Use Keyword Planner to discover the keywords people are using in your industry. Targeting the same keywords as your larger competitors may not be the best strategy. After all, they’re already well-established and have great online authority. Instead, use Keyword Planner to spot gaps in the market. By capitalising on these gaps, you can draw more traffic and hopefully improve your conversion rates.
Google News allows you to customise your news feed and see just what you want to see. With your busy schedule, you probably don’t have time to sift through all the news in order to find out what’s going on in your local industry.
How does customised news help you to win more work? Successful business bloggers and social media marketers are always in need of new material to write and post about. Your Google News feed can provide you with plenty of ideas for your own content. You can share relevant news articles on your social media, helping you to become a thought leader in your industry. You can also read the comments on industry news articles to find out what people are talking about. Addressing these issues in blog posts will attract more traffic to your website.
Clearly, Google has many tools and products that can be helpful for builders looking to win more work. With improved SEO and an attractive business listing, your business will gain the attention of customers and clients in your local area.
For more marketing advice for builders, visit our popular Building a Better Trade Business eCourse today:
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