Publishing helpful content on your website is essential in modern marketing for building and construction businesses. But how do you decide what is helpful to your target audience, and how can you produce content that converts strangers into paying customers?
These five blogging tips will put your business on the right track to online marketing success.
What questions are asked most frequently by your target audience? If you can identify these questions and answer them in compelling ways, you’ll gain customers’ trust (and make it easy for them to find your business on search engines). It can be helpful to make a list of these questions and create separate blog posts for each one. For example, have you been asked many questions about sustainable building materials? Or does your target audience often ask you about the pros and cons of estimating software? If so, create a blog post answering the most frequently asked questions.
Blog posts can be informative, but if all of your posts look the same, it may be time to introduce some variety. Create infographics from your best data, shoot some video at your current job site, and interview your most interesting craftsmen. Think about the mediums that best showcase your company’s unique skills, and don’t be afraid to try something new when it comes to your digital content.
Your business keeps you busy, and writing blog posts may not seem like a high priority, especially if you’re falling behind on deadlines. If you can’t manage to create and publish online marketing content on a regular basis, consider outsourcing this work. If you neglect your online marketing, you may find yourself with diminishing traffic to your website and a thinning stream of new clients.
Unlike website developers and online merchants, building and construction businesses generally operate in one specific location. In order to help local customers find you, include location-specific keywords in your blog posts, social media posts, and website content. If you offer services in several different cities or towns, make sure to include the names of all of those locations whenever possible.
Yes, it’s difficult to continually come up with new content, but here’s a handy tip: recycle some of your old content. Take a look at your most popular blog posts from previous years. If the posts are still relevant, update them with current statistics and quotes, and add a new infographic, video, or image. Suddenly, you have a new post with a successful track record, and you didn’t have to come up with a brand new idea.
By improving your online marketing, your business can reach new customers and gain valuable recognition in your local market.
For more marketing tips for builders, enrol in our Building a Better Trade Business eCourse below:
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